Play Toy
COLLECTOR RATING
TRENDS
pricing & quality over timeMEDIAN MSRP BY YEAR
COLLECTOR RATING BY YEAR
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HIGHEST RATED
Play Toy is one of the more prolific third-party 1/6 studios, with a catalogue that sprawls across film, games, and original designs. They have built a particular reputation for female-led figures: a coded Kill Bill Bride, NieR Automata's 2B, Stellar Blade, Street Fighter, Soulcalibur, Alita, and the Baroness from G.I. Joe all sit in their range.
That breadth is the whole identity. In a single catalogue you will find Star Wars, The Hunger Games, Van Helsing, Toy Story, sports figures, and original "Combat Girl" designs, almost all released under coded names rather than licences.
Build quality sits in the accessible-to-mid tier rather than the ultra-premium end, which is part of the appeal. For collectors who want a specific character that no licence holder has produced, Play Toy is frequently the one studio that actually made it.
WHERE IT STARTED
FIRST CATALOGUED FIGURE · 2013
Bride Killer (The Bride / Beatrix Kiddo)
P001
RECENTLY ANNOUNCED
RELEASES BY YEAR
TOP FRANCHISES
WHERE COLLECTORS BUY PLAY TOY
Community-maintained directory entries with collector feedback. Not affiliations, not endorsements. Full guide: where to buy Play Toy → · Retailer directory →
La Cité des Nuages
Belgium · ships worldwide
Timewalker Toys
United States · ships worldwide
Actionfiguren-Shop
Netherlands · ships worldwide
Ages Three and Up
Canada · ships worldwide
GZ Toy Store
Indonesia · ships worldwide
KG Hobby
Hong Kong · ships worldwideCollect Play Toy? Keep your shelves, preorders and wishlist in one place with Kollectorium's free Play Toy collection tracker — every release above, ready to file.